explore the world
Nowadays, an enormous amount of information and services are available for free. You can have exposure to a blog, YouTube, SNS, seminar, etc. free of charge. Some of them are of higher quality than paid products. So, you could obtain enough information without using your money. However, why people provide information and entertainment for...
If you start digital marketing from a beginning, you have to get prepared to take a risk that you might not make any money for the first half-year. There are lots of processes to make money, which are creating a concept, writing a blog, posting on SNS, making products, create videos, communicating with prospectives,...
INFLUENCE is a popular book about behavioral psychology. It explains the psychology of why people say “yes”. It means why people buy products. You can apply this knowledge to your business and human relations. The author had been deceived by salespeople and made to buy products many times. From these experiences, he decided to...
If you become a creator such as a blogger or YouTuber, you might struggle to come up with a new idea for creating new content. In that case, I recommend collaborating with another creator. A collaboration with other creators is a popular way to make videos for many YouTubers. Exchange opinions about a specific...
If you became a freelancer such as a blogger, you would think it’s hard to keep your motivation to work. Especially, if you deal with a not urgent task, you would think so. It is because you are alone. You are not employed by someone. You don’t have a boss who manages you. You...
If you are a salesperson or business owner, you might want to sell as much as you can. But all customers are not necessarily good. I mean, there are some bad customers. Bad customers are such as negative, always complaining, having unreasonable expectations, paying less money, etc. You don’t have to sell your products...
If you start selling products on the internet, you have to choose who do you sell to. If you don’t choose it, it is very inefficient for your business. It’s like that you blindly sell appliances on the street. Who do buy the appliances on the street? If you want to sell them, you...
To learn copywriting, I recommend this book. “Ca$hvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone” I read this book in the Japanese edition. It is very helpful for writing sales letters, blogs, email magazines, etc. The book includes many practical examples....
Nowadays, more and more people use the internet especially SNS such as Twitter, Instagram, YouTube, TikTok. Every user can leave a comment on posts by others. So, SNS are overflowing with comments. Such comments are not only good ones but also bad ones including slanders. It has become one of the most serious problems...
There are many ways of attracting customers such as SEO, Twitter, YouTube, Instagram, advertising, the introduction of an acquaintance, etc. It is risky to depend on only one way of attracting customers. The way could be unable to function suddenly. Google might change its algorithm about the search engine without notice. It happened many...
