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I would like you to take a look at articles about an area that you are an expert on. I’m sure you will find much untrustworthy information. The authors in mass media are not experts in the area they talk about, instead, they are experts on making news that is attractive to their audience....
If you have your own business, do you have any experience that your friend asks you to help for free in your field of expertise? They would expect you to help them because you are friends. In such a case, you might help them, and I think it is no problem if it is...
Many people fail to increase sales because they try to sell products without the trust of their prospective customers. Especially beginners tend to make a sales talk from the beginning without thinking about customers’ emotions. In fact, it is rare for customers to buy something from people who are not trustworthy. I understand the...
Many beginners who want to launch a business would think “I’m not able to start a business now because of my lack of skills. After I acquire enough skills, I will start my own business.” However, the day when they get enough skills that they need, won’t come in many cases. I want to...
If you want to grow on Twitter, I recommend to always post a tweet together with a picture. A picture or a GIF will increase the tweets visibility by 30%. You can search for copyright-free pictures online and just prepare a list of the picture you always use when posting. GIF is also a...
Many digital marketers struggle with having readers not understand their thoughts properly. You might think it is easy to make readers understand your idea by writing a blog or an e-mail newsletter, but it is very difficult. I have found the following reasons for this. First, usual readers don’t read your writings carefully so...
Takafumi Horie is a successful entrepreneur in Japan who I respect. He suggested starting a business that meets four conditions to succeed easily for the first time. The conditions are below: – High-interest rate business – A business that does not use inventory – A business that has a fixed income regularly – A...
There are big differences between American and Japanese business culture. I interviewed an American businessperson living in Japan. He has worked for technology companies in Silicon Valley and Tokyo such as Apple and Microsoft. I will explain the differences below which he told me. First, American companies, especially in Silicon Valley, have a task-oriented...
This article is about Twitter marketing. – Why should I use Twitter for marketing in Japan? – Why is it important to research the target audience? – Who is your target audience? – About the importance of keyword research and market research – Step 1: Researching the maximal amount of traffic using market research...
To tell a story is a powerful way to move people’s hearts. So, introducing stories are widely used in marketing. There are many ways to utilize stories that are about a founder of a company, a developer of a product, a customer, etc. But many people, especially beginners of marketing, tend to appeal a...
