Many people fail to increase sales because they try to sell products without the trust of their prospective customers. Especially beginners tend to make a sales talk from the beginning without thinking about customers’ emotions. In fact, it is rare for customers to buy something from people who are not trustworthy. I understand the...
Even beginners can start a business
Many beginners who want to launch a business would think “I’m not able to start a business now because of my lack of skills. After I acquire enough skills, I will start my own business.” However, the day when they get enough skills that they need, won’t come in many cases. I want to...
The reason for my commitment of golf practice
Recently, I practice golf almost every day in order to improve my skills since I’m a beginner. I like playing golf purely as a sport of course, but there are some other reasons why I practice so often. First, you can play it by yourself while many of other popular sports such as football,...
The secret of effective communication lies not so much in being a good talker as in being a good listener
Many people struggle with making good relationships with others. Some people try to improve their talking skills in order to refine their communication with others. However, the skills might be useless to achieve that purpose, since, even if you improve the skills and talk a lot to a person, you cannot make friends with...
Japanese people are concerned about how they are perceived by others
Takafumi Horie is one of the most successful entrepreneurs in Japan. Unfortunately, it seems that his achievement is not fairly evaluated in Japan. But I was greatly inspired by his way of life and I started my own business based on his thoughts. He said that Japanese people really care what others think. Then,...
Videos helps to gain new followers on Twitter
If you want to grow on Twitter, I recommend to always post a tweet together with a picture. A picture or a GIF will increase the tweets visibility by 30%. You can search for copyright-free pictures online and just prepare a list of the picture you always use when posting. GIF is also a...
Japan is not a land of dreams but a country with many social problems
I have talked with many foreign people who have visited Japan. Most of them say Japan is a wonderful country, and some of them even think of Japan as a land of dreams. Of course, they might not tell me negative things straightforwardly because I’m Japanese, instead, they might refrain from mentioning bad points...
5 Reasons you should come to Japan | YouTube video
I uploaded a YouTube video about introducing Japan. The script of the video is as follows: Hi everyone! I’m Yasu from Japan. I live in Tokyo. I’m working as a digital marketing consultant and YouTuber. Today I’m gonna talk about the reasons why you should come to Japan. Now, it is difficult to visit...
You have to write the same thing over and over again so that the readers understand your concept properly
Many digital marketers struggle with having readers not understand their thoughts properly. You might think it is easy to make readers understand your idea by writing a blog or an e-mail newsletter, but it is very difficult. I have found the following reasons for this. First, usual readers don’t read your writings carefully so...