If you start selling products on the internet, you have to choose who do you sell to. If you don’t choose it, it is very inefficient for your business. It’s like that you blindly sell appliances on the street. Who do buy the appliances on the street? If you want to sell them, you should find where are the prospective customers.
But how do you decide target? You can consider segmentation. So you divide the market into some segments by considering these attributes.
Gender, Age, Income level, Marital status, Education, Religion, Country/Region, Skill, and Mind.
These are examples. After you decide your target, you approach the target. There are many ways of approaching them such as advertising, SEO, SNS, etc. Advertising is easy way to approach the target. Because you can just set the attributes to advertise on Google, YouTube, Yahoo, etc. You can approach them by SEO or SNS, of course. But you should research what keywords or contents are attracting to the target.
If you can approach the target properly, your business become efficient. You don’t need to waste money.