Upselling is a sales technique where a seller invites the customer to purchase more expensive items, upgrades, or other add-ons to generate more revenue.
It is so useful technique that I use it sometimes.
For example, if the prospective customer applies to a $1,000 consulting service, I offer $1,500 premium consulting service or something like a high-end product.
It can increase the average sales per customer.
This technique is used in many industries.
When you purchase iPhone on Apple’s website, Apple would suggest to upgrade it such as increasing the amount of storage, offering a warranty on the iPhone.
The timing of a suggestion is very important.
It is when the customers decided to purchase products that they loosen the purse strings.
So, if you suggest a higher-end product than the one the customer is considering buying before he decides to buy it, he would not be interested in it.
On the contrary, he might lose interest in buying anything.
So you should be careful about the timing of offering a suggestion.
You had better not offer higher-end products earlier than the customer decides to buy a product.