Most people misunderstand failure. They see it as a label—proof they’re not good enough, not talented enough, or not ready. They treat failure as a stop sign, when in reality, it’s the very path to success. Think about how you learned the most basic skills in life. You learned to walk by falling. You...
It’s Not About the Phrase, It’s About the Mindset
One of the questions I hear most often is this: “What do you actually say when you approach someone?” The way people ask it, you’d think there was a secret code. A magic phrase. Some clever line that unlocks attraction instantly—like a cheat code in a video game. But when I give the real...
Training Your Mind Like a Muscle
Most people think of strength training as something that happens only in the gym. You lift weights, add resistance, and gradually your body adapts. But here’s a secret that changed my life: your mind works the exact same way. Mental strength—confidence, resilience, courage—isn’t something you’re born with. It’s something you train. Once I discovered...
Everything Is Your Responsibility: Why This Mindset Changes Everything
One of the most powerful lessons I ever learned didn’t come from a book or a video. It came from a mentor who looked me in the eye and said: “Everything is your responsibility.” At first, I resisted. My head filled with excuses: “I wasn’t born with advantages.” “My English isn’t perfect.” “I didn’t...
My Story
In this article, I’ll be introducing myself – I’m YASU. I was born in the countryside of Japan. I loved sports and did well in school, even though I didn’t study much. When I turned 18, I moved to Tokyo to attend Sophia University, one of Japan’s top universities. Later, I earned...
Instead of keeping trying strict diets, let’s slim down with muscle training
Yesterday, I shot a video with an American YouTuber, who goes to the gym every day to exercise. According to her, by doing muscle training, you can increase your BMR(basal metabolic rate) and build a body that doesn’t get fat easily, this is an important merit of weight training. Japanese women usually don’t do...
Why people easily trust the mass media.
I would like you to take a look at articles about an area that you are an expert on. I’m sure you will find much untrustworthy information. The authors in mass media are not experts in the area they talk about, instead, they are experts on making news that is attractive to their audience....
Is it true that being employed is stable and starting up a business is risky?
It is often said that Japanese people are conservative and avoidant of financial risks. Therefore, they rarely start up a business, and instead, they continue working for their companies until retirement. If an employee says he wants to quit a company and launch a business, he is likely to be opposed to that idea...
Doing business is not volunteering but working as a business owner
If you have your own business, do you have any experience that your friend asks you to help for free in your field of expertise? They would expect you to help them because you are friends. In such a case, you might help them, and I think it is no problem if it is...
What is a respectable boss like?
I had worked at a big Japanese company for eight years after graduating from school. And I had worked in some departments there, at that time I met different bosses. Some bosses were so respectable that I wanted to do my best for them, others were not. From that experience, what is a respectable...