The types of Digital Advertising for small businesses


In addition to SEO or SNS, you can gain website traffic by using advertising.

I will explain the types of advertising and technical terms.


Pay-Per-Click (PPC) Advertising

You pay for every user who clicks on an ad.

For example, Google AdWords is a form of PPC advertising called “paid search advertising”.

Facebook Ads are another form of PPC advertising called “paid social media advertising”


Paid Search Advertising

Google, Yahoo, etc. allow you to run text ads on their Search Engine Results Pages (SERPs).

Paid search advertising is one of the best ways to target potential customers who are actively searching for a product or service like yours.


Paid Social Media Advertising

Most social media platforms like Facebook, Instagram, Twitter and YouTube will allow you to run ads on their site.



These are typical types of digital advertising for small businesses.

Gaining enough website traffic by SEO or SNS needs time at least 3 to 6 months.

But if you use adversing, you can gain website traffic right now.

The demerit of using advertising is that you need money of course.

So, it could be good way to use advertising if you have money and want website traffic right now.

Leave a Reply

Your email address will not be published. Required fields are marked *

Scroll to top